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	<title>Observe &#38; Report &#187; Marketing</title>
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	<description>The blog of Ingrid Trollope.</description>
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		<title>Dale Carnegie of the iPod generation?</title>
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		<dc:creator>ingrid</dc:creator>
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Malcolm Gladwell is touring the UK to mark the publication of his new book, What The Dog Saw (2009) and last Monday I attended his Oxford show to witness first hand his extraordinary entertaining alchemy of story-telling and intuitive thinking.
A staff writer with the New Yorker magazine since 1996 Gladwell was in 2005 named one [...]]]></description>
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		<title>Blowing Your Own Trumpet</title>
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		<pubDate>Fri, 11 Jan 2008 16:42:45 +0000</pubDate>
		<dc:creator>ingrid</dc:creator>
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		<description><![CDATA[&#8216;People talking about you is far more effective than talking about yourself.&#8217;
(- Seth Godin )
Seth Godin recently discussed this truism of the web in a post:
Boingboing&#8217;s &#8216;Cory and Mark both have terrific books out. And as co-editors on the world&#8217;s most popular blog, you&#8217;d think that they could use boingboing to sell a ton of [...]]]></description>
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